EveryLapCounts.com Worldwide Charity
Fundraising Continues During
2010 Rolex 24 Hours of Daytona Weekend

For Immediate Release

(Ormond Beach, FL, USA – January 21, 2010)  With one victory and more than $10,000 in donations already pledged, Every Lap Counts (ELC) -- a global fund raising effort supporting charitable causes for children through major international endurance auto races -- will continue this weekend at the 2010 Rolex 24 Hour At Daytona weekend where no less than four race cars will proudly carry the www.EveryLapCounts.com logo in two races at the "World Center of Racing."

The new charitable initiative moved off to a winning start two weeks ago in the 5th Anniversary Dubai 24 Hours where the No. 112 El Salvador Impressive/SPEEDCOM Communications/Marcos Racing International BMW 120D won its class while garnering over $10,000 in pledges from donors around the world. Every Lap Counts picks up again at Daytona this weekend where the No. 6 Michael Shank Racing Ford Riley Daytona Prototype of Brian Frisselle, Michael Valiante, Mark Patterson and NASCAR driver AJ Allmendinger and will support the cause in the featured Rolex 24 GRAND-AM Rolex Sports Car Series race.  Three BGB Motorsports Porsches will also race in support of ELC in Friday's Fresh From Florida 200 Inaugural GRAND-AM Continental Tire Sports Car Challenge Series race.

All three BGB Motorsports race cars will be competing in support of ELC, as the team will debut two brand new Porsches never raced before in North America: the team’s No. 23 Porsche Cayman S driven by Keith Carroll and Duncan Ende is entered under the EveryLapCounts.com banner; the team's No. 38 BRM Watches/PerformanceDrink.com/RSS.com Porsche Cayman S of Steve Jenkins and Craig Stanton will be showing its support as will the No. 83 PerformanceDrink.com/RSS.com Porsche 997 of Stewart Tetreault and Guy Cosmo.  BGB Motorsports principals John Moore and John Tecce have stepped up and announced BGB Motorsports' commitment of up to $5,000 in matching pledge funds, and a challenge has therefore been made to other GRAND-AM team owners to show similar support.

Through www.EveryLapCounts.com, ELC allows donors -- through per-lap or single amount pledges -- to support either Camp Boggy Creek, the El Salvador Chapter of the Padre Arrupe Foundation or both worthwhile causes through a 50/50 pledge option.

Located in Florida, Camp Boggy Creek is a member of Paul Newman's Hole in the Wall Camps that provides a traditional camping experience for children suffering from chronic and life threatening illnesses.

The Padre Arrupe Foundation is one of the leading organizations gathering relief funds for children and other victims who lost their homes and more during last year's catastrophic storm-driven landslides the swept through Verapaz, El Salvador.

BGB Motorsports is an ambitious, professional motorsports business.  The team’s facility is located less than 15 miles from Daytona International Speedway and the headquarters for the Grand American Road Racing Association. The team operates as a customer oriented business, running cars under the Grand American Road Racing, Sports Car Club of America and Porsche Club of America sanctioning bodies.